Verdify – Masters in Recipe Personalization

Verdify ( is a start-up which focuses on making it easier for consumers to live healthy by personalizing food recipes to their individual needs. Verdify was established in 2018 and launched the Verdify platform in June 2021 in the Netherlands and the United Kingdom.

In its short life, Verdify has already been nominated for:
• One of four “Next Heroes in Foodtech 2020” by F&A Next, in cooperation with Foodbytes and Rabobank.
• One of the top 10 finalists in the Nutrition category of the Blue Tulip Awards 2020 by Accenture.

Verdify works together with Genzai, an Artificial Intelligence (AI) software & investment company, which is based on the Brightlands Greenport Campus in Venlo, on creating Verdify 2.0. Verdify 2.0 is based on the automatic personalization of food recipes through AI algorithms instead of manual rules and allows Verdify to scale-up its activities globally. Genzai has expertise in building the Artificial Intelligence (AI) & ICT that enables the Verdify 2.0 vision.

Related Projects